In 2007, Procter & Gamble announced the launch of "My Black is Beautiful," a program designed to ignite and support a sustained national conversation for and about black women. In late 2019 they were looking for a brand redesign and refresh that continued the conversation and expanded into delivering beauty products and portals that tailored to black women of all ages. I was contracted by a partnership agency of P&G to work on design concepts for this relaunch. Much of my work influenced the overall brand, identity and packing design.