Miro
VISUAL IDENTITY / PACKAGE DESIGN / PRODUCT LAUNCH PREMIUMS
The FOXXD business group has offices based across the United States: FOXX Development Inc, in Plano TX, FOXX Mobile LLC, in Atlanta GA and FOXX Technologies LLC in San Jose CA. They are a leading service provider of wireless communication devices, iot devices, data management operation, smartphones, MBB and Smart Home products globally.
FOXX engaged my design services for a new smartphone product they are releasing to the market in late fall. The USP of the device is the exceptional screen view. The name they chose for the product was Miro.
In Spanish "Miro" means to look. It also alludes to the Spanish artist Juan Miro. These both inspired the visual solution for the brand identity which uses clean modern lines and strong vibrant colors while suggesting an eye in the last letter of the name.
Apart from the identity design, the scope of work included the package design for the smartphone, the event signage, premium "giveaways" including bags, hats and other items. Additionally, FOXXD, the parent company then engaged me to redesign their global company logo seen bekow. FOXXD Worldwide.
