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Peacock Live
ART DIRECTION / CONCEPT / DESIGN / SOCIAL / DIGITAL / ENVIRONMENTAL
While working at NBCUniversal, I served as lead Art director for the development of the brand to promote the first-ever company-wide live fan event at Universal Studios Hollywood. This included hands-on design execution of the logo design and all assets below as well as the concept direction, photo editing and review of work from internal design team. The project entailed a full suite of digital, OOH, way-finding and collateral assets.
USH Site launch homepage Hero image
Hero image phase 2 refresh
Posters and On-site Banners
Social Media graphics
Paid Digital Ads
Annual passholder email
California and outer market email
Direct mail credentials package
Back Lot way-finding banners and Back Lot stage way-finding
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