Poderistas
VISUAL IDENTITY / UI / SOCIAL / PHOTO EDITING / PATTERNS / MERCHANDISE
Launched in August of 2020, Poderistas™ is one the fastest growing digital communities created by and for Latinas. It is a community built to celebrate culture, harness the power of community, and inspire Latinas to action. The founders include Eva Longoria and America Ferrera.
In 2020 I was invited to rework a brand design that was partially done, but not resonating with the team.The team then brought me back in 2021 to reinvent the brand identity within a 10 day turnaround.
The scope included the new logo, UI for the website Poderistas.com, social templates, presentation decks, and wearables. I took the opportunity to drop the inherited direction and develop a design system inspired by the various arts and native symbols of the culture. The logo utilizes a modernized spiral codex which conveys greatness, a journey, wisdom and female power. Additional assets designed and provided were a photo library, icons, and patterns.
SOCIAL MEDIA (25+ templates provided for a variety of subjects including: events, food, beauty, small business etc.)
SHORT BRAND GUIDELINE
In 2022 I was engaged to art direct and design the logo and UI for the Poder Portal, a civic engagement hub designed to help Latina women be informed, active citizens and to get out the vote. Additional assets designed were hero images photo edits, icons, and patterns.
