Soraya Osorio
BRANDING / IDENTITY / WEBSITE / EXPERIENCE / VIDEO
Print Regional Design Award, How International Design Award
Soraya Osorio created an inaugural body of work entitled, Inspiration Collected. Inspiration Collected distills the spirit of our surroundings, transforming complexity into simplicity, weight to fluidity and color to radiance. Confident lines and curated hues are signature elements of her work, bringing past to present while creating the future of design.
The direction developed for the brand was one of luxury and positions the products as sculptural art forms. While functional, they are meant to be collected as works of art in a gallery. This concept inspired the naming of this body of work "Inspiration Collected".
The logo developed from the simple, minimal forms
of the products and the parallel to the shapes of the letterforms contained within the client's name.
Deliverables included the logo, website, copywriting, brochure/lookbook, tearsheets, event branding and environmental design, email campaign and template build, as well as concept, direction and art direction
of the launch brand video.
