Spark & Spunk
VISUAL IDENTITY / WEB U1
Spark + Spunk is an adaptable clothing line that aims to make their products accessible, affordable, unique and fashionable for it's youthful target market. They have designed unique clothing and look forward to launching soon.
The owner of Spark & Spunk engaged me to design the visual brand identity for the new retail startup. As a start up, budget was of concern so we worked together to bring this brand to life within budget.
Through the intake process it was clear, from the clients repetition of responses, that it was imperative that the brand and identiy of Spark & Spunk should have a positive and playful approach that could appeal to all youth regardless of their physical challenges.
Warm and cool pop colors were used to infuse fun and energy. A lowercase type approach brings a casual friendly approachability, while the "u" is used to add human touch.
