TheaterWorksUSA
BRAND IDENTITY / COLLATERAL DESIGN
TheaterWorksUSA, (a non-profit organization), creates exceptional, engaging, transformative and educational theatrical experiences that are accessible to youth and family audiences across diverse communities throughout New York City and North America.
The team at TheaterWorksUSA asked that the brand undergo a radical redesign that would better represent and reflect the vibrant and creative productions they deliver, artists they represent, and the audiences they serve across the country.
The inspiration for the identity evolved from the letters seen in theater marquees. The typography was constructed as fused letter blocks representing the future the organization builds with its educational programs.
The scope included a comprehensive brand guideline document and design application to their website.
“You are a pro, and it has been such a pleasure to work with you on this project. This new identity elevates us from the competition, showing us to have an air of creative sophistication that is not consistently represented or even existent in the field. Thank you again for guiding us on this journey and setting the tone for the future.”
—Faisal Al-Juburi, Project Leader TWUSA