Trascent
LOGO REDESIGN / COLLATERAL / PRESENTATION DECK
Trascent is a global management consulting firm, focused on helping leading organizations’ Corporate Real Estate and Facilities Management (CRE / FM) functions drive measurable performance improvements, develop breakthrough solutions and generate quantifiable results.
The team at Trascent initially worked with a large, very well known agency. Unfortunately they were dissatisfied with the results as well as delays in the schedule. They came to me and I gladly took on the project. We went through the client intake and it was clear that they were looking for a modern, sporty, elevated logo design to match their services.
The design presentation slide below pulls from the client's responses to questions asked during the intake process.
All of the information during that phase helped the design direction for the new brand logo.
LOGO PRIOR TO REDESIGN
“From the start, Irasema was able conceptualize our vision through a few interviews. The designs offered were differentiated, each with a unique approach and concept. Her ability to abstract design and then provide a logical rationale was outstanding. She was able to take our concepts and create something modern, clean and progressive. We also found her work-style to be collaborative, where she was able to incorporate our ideas, without corrupting the overall design language of the concepts.”
—Rakesh Kishan, Managing Principal