Triplemint
BRANDING / LOGO / INTEGRATED MARKETING / DESIGN / UI
Triplemint launched in 2013. Its founders shared a passion for real estate and a growing frustration with the complicated, inefficient, and unfriendly experience of buying, selling and renting homes. They decided to change the way the industry worked, launching a customer-centric, data-driven, digital product. Headquartered in New York City, the team of experts delivers a new standard of real estate.
Ranked #325 on the 2017 Inc. Magazine 5000 Fastest Growing Companies in the U.S. In 2019 Triplemint wanted to undergo a visual brand redesign to reflect the sleek product and create a modern look that would appeal to their audience. The redesign was underway, but not going as planned. I was contracted to step in and oversee the creative direction of an unfinished branding process. Working onsite with the internal marketing, product design, and design teams, we built out the brand out across all touch points including web UI, print, social media, banner advertising,co-branded sponsorship opportunities and video content. In May 2022 they merged with The Agency.
“Irasema always impresses me with her ability to know when to wear the right hat. When we needed a cross-channel campaign or when there were inefficiencies in the creative department, Irasema was able to not only come up with an idea but also sell it in and execute.
She is a rare find and a pleasure to work with..”
—Mindy Budgor, VP Marketing