Yazara
VISUAL IDENTITY / COLLATERAL / EMAIL
Yazara, headquartered in New York, is a new software development company from the PayCore family, a leader in SoftPOS and the payment acceptance industry. Yazara offers a one-stop, cloud-based SaaS solution for acquiring banks and solution providers.The software enables all merchants to easily accept EMV contactless or QR-based payments for any amount, with or without PIN, on a smartphone or tablet.
The logo solution is a monogram that suggests the product function within the letter form "Y". The design visually shows the payment action. In a simple and vibrant way, it applies the parent company colors while expressing a smart, modern, agile presence for the future of the new company. Included in the delivery of this project were email headers, digital signatures, social media logos, patterns and design of the company's business cards.
